Bronze Age Pottery Was a Brand

TabukResearchers named eight criteria that define a brand.

Qurayyah Painted Ware met all eight, some 3,200 years before modern branding.

A fixed design, steady recipe and centralized output in Saudi Arabia let distant buyers trust unseen workshops, researchers said.

Marta Luciani’s team still weighs prestige emulation against genuine branding.

Sources: 404 Media