SarajevoMeta ran paid ads using Ratko Mladić’s image.

One AI-generated ad reached thousands before press inquiries got it removed.

Moderation systems verify ad payment automatically but rarely catch contextual glorification, an expert said.

Meta has not said whether it will screen ads for banned figures before they run.

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Sarajevo Times leans critical
documents Meta platform enabling paid ads glorifying genocide convict Mladić; ads removed only after journalist inquiry

Sources: Sarajevo Times