Instagram Women’s Health Posts Sell

United States39% of sampled #womenshealth posts sold a product directly.

69% of posts made health claims, yet only 7% referred to scientific evidence.

Researchers sampled the first 472 usable posts from a fresh account, coding claims, financial interest and evidence.

The study did not test whether the claims were accurate, the authors say.

The authors say they cannot confirm the pattern holds on other platforms.

Sources: Phys.org