United StatesAdvertisers can target ChatGPT users by phone number.
ChatGPT’s 1 billion monthly users may not know advertisers uploaded their data.
Advertisers upload email addresses, phone numbers or device identifiers as an audience, and can target the topics users type.
Zach Edwards, co-founder of DecryptAds, says OpenAI is “boiling the frog” on privacy.
OpenAI, which launched ads in February, put them beside image results in October.
How each outlet framed it
- 404 Media leans critical
- shows prompts, not only personal data, feed ChatGPT ad targeting, citing 404 Media's own tests and human review of prompts
Sources: 404 Media