BeijingChina sold 2.06 million projectors in six months, down 26%.

Second-quarter sales fell under 1 million units, Luotu Technology data show, a first since 2022.

Nomura says ByteDance’s Hongguo app has 168 million daily users, more than iQiyi, Tencent Video, Youku and Mango TV combined.

Tianjin’s consumer association found 17 of 20 projectors dimmer than labelled, eroding buyer trust.

Analysts expect third- and fourth-quarter sales to keep falling.

How each outlet framed it
TMTPost
ties the projector slump (-26% H1) to short-drama app usage: Red Fruit DAU 168M, +107%, now above four long-video platforms combined

Sources: TMTPost