ShenzhenQuestMobile counted Tencent’s Lvpaopao at 143 million monthly users in August.

QuestMobile data show weekly users up 44.1% in a month, to 89.68 million.

The WeChat mini-program streams free live-action and AI-generated dramas, paid for by advertising between episodes.

DataEye figures show daily ad placements for the service rose 57% in a week as Tencent expanded promotion.

How each outlet framed it
TechNode
quantifies Lvpaopao's reach with QuestMobile MAU and DataEye ad-creative counts (43,000 creatives, +57% daily)

Sources: TechNode