United StatesReddit lost over 1 million weekly search referrals in October.
Chief executive Steve Huffman says daily users could fall by a low-double-digit percentage from 130 million in the fourth quarter.
Huffman says a logged-in-only site gives Reddit more ad-targeting signals and protects access to its data corpus.
Reddit’s third-quarter net income rose 74% to $283 million.
Reddit starts testing the login requirement in select non-US markets in the fourth quarter.
How each outlet framed it
- Ars Technica
- ties the logged-in-only shift to falling search referral traffic and to ad targeting and protecting Reddit's data corpus from regulators
Sources: Ars Technica