LondonBritain’s BAT cut 5,500 jobs — 20% of its workforce — to fund an AI overhaul.
BAT expects $793 million in annualized savings by 2028; roles move to Accenture hubs in Malaysia, Romania, and Costa Rica.
Traditional tobacco shrinks 2.5% this year; BAT races Philip Morris in vapes and nicotine pouches.
Sources: Fox Business