SolihullJaguar’s first car since its reinvention costs $130,500.
India’s Tata Motors owns JLR, which announced 4,000 job cuts last month.
Jaguar’s average US sale price was $60,000 to $70,000, managing director Rawdon Glover said, so the Type 01 doubles it.
“I think it’s make or break for Jaguar as a brand,” said David Bailey, a University of Birmingham business economist.
Orders open in early 2027, with first deliveries in the second half of the year.
How each outlet framed it
drawn from 300+ reports worldwide · These outlets told this story differently.
- BBC leans critical
- frames Type 01 as existential gamble amid Chinese competition, US tariffs, cyber attack aftermath, and immature luxury EV market
- New York Post leans critical
- contrasts new reveal with failed 2024 'woke' rebrand (androgynous models, 'delete ordinary' messaging, Musk mockery) amid waning EV demand
- NDTV leans favorable
- explains engineering solutions enabling radical design: split five-module battery for 1.4m roof height, 0.23 drag coefficient
- Yahoo News
- positions Type 01 as Jaguar's historical inflection point comparable to E-Type and XJS, emphasizing reinvention over incremental change
Sources: NDTV, BBC, New York Post, Yahoo News