BeijingThousands of Douyin ad agencies lose rebates in 2027.

Agencies used the rebate as sales commission, credit interest and a pricing tool.

From 1 January 2027, Ocean Engine replaces rebates with lower list prices and ranking-based incentives the platform can change yearly.

After Google ended its rebates in China, industry reports say many agencies closed or changed trade.

How each outlet framed it
TMTPost
reframes rebate cuts as a financing and price-discrimination mechanism, arguing rebates functioned as ad credit and hidden per-client pricing before Google and Meta

Sources: TMTPost