São PauloOver half of Keeta’s targeted Rio chain outlets are off-limits.

Exclusive deals with iFood and 99Food block them, and a launch budget in the hundreds of millions of reais did not move them.

Keeta is opening inland cities where exclusive deals cover less of the menu, with coverage heading for 36 cities.

Mature delivery networks earn low-single-digit margins, and inland routes lengthen drops.

Meituan has pledged $1 billion in Brazil over five years and must keep restaurants and couriers once subsidies end.

How each outlet framed it
TMTPost
maps Keeta's Rio blocked by iFood and 99Food chain exclusives, with over half of target outlets unavailable despite a launch budget in the hundreds of millions of reais

Sources: TMTPost