United StatesThe Federal Trade Commission ordered 9 companies to disclose personalised pricing methods.
The same personal data may set one customer’s price and one worker’s pay.
It is a study, not enforcement, and the 9 firms, from JetBlue to Target, have 45 days to answer.
The agency’s 2024 study queried consultancies and, the agency says, learned nothing about actual pricing decisions.
Companies that refuse can be forced to comply in federal court.
How each outlet framed it
- The Record
- quotes the FTC's "superintelligence algorithms" phrasing and the "opaque methodology" line, extending the probe to gig-worker pay alongside customer prices
Sources: The Record